The Cyprus authorized sector is sure by formal necessities to not promote in any type. This promoting is outlined because the paid advertising and marketing of authorized companies and particular authorized manufacturers or entities, together with particular person attorneys.
In an age when on-line advertising and marketing and social media play vital roles in informing most people, the road between promoting and promotion could also be tough to outline.
In an effort to assist the authorized sector in Cyprus, we’ve consolidated 5 methodologies for on-line promotion which don’t violate the stricture on promoting:
a. Content material Advertising
b. Search Engine Optimisation (search engine optimisation)
c. Social Media Engagement
d. E-newsletter Distribution
e. Content material Distribution
These points can be coated in a strategic coaching programme outlined and applied by the Cyprus Chamber of Commerce and Navigator Consulting for the Cyprus authorized sector.
The coaching programme is supported by the Cyprus Bar Affiliation.
Coach
The coach is Philip Ammerman. Philip is an skilled guide and entrepreneur who has suggested firms by a collection of downturns in addition to excessive development durations. He’s an avid content material marketer, and his writings might be seen on the Navigator Consulting web site in addition to NavInvest Cyprus, NavInvest Greece and a variety of different on-line fora and communities.
Philip is lively in digital transformation and tech start-ups. He has commissioned and managed main digital promoting campaigns, both on a stand-alone foundation or along with broader promoting spend. The content material advertising and marketing technique utilized on this coaching has been efficiently utilized throughout a variety of industries and sectors.
***