The Paphos Hoteliers Association, the Paphos Regional Board of Tourism, and Hermes Airports are launching a targeted digital advertising campaign in over ten countries, which are key sources of tourism for the region.
Scheduled to be carried out in three phases until December 2024, the campaign has a budget exceeding €210,000.
Building on the success of the past three years, the tourism stakeholders are repeating the digital advertising campaign aimed primarily at enhancing the destination’s visibility.
Special focus is placed on the United Kingdom, Germany, Austria, Poland, and France. The campaign will target potential visitors showing active online interest in travelling to the destination.
Moreover, in addition to Sojern, a leading global travel marketing platform, this year’s promotional tools also include the Exitbee platform, which creates user impressions and helps increase website visits, as well as Channel Factory which specialises in campaigns on YouTube and Facebook.
The stakeholders involved in Paphos’ tourism industry are hopeful that this year’s campaign will achieve its goals, including increasing destination recognition, upgrading Paphos’ online presence in the global tourism arena, and boosting arrivals, particularly from individual visitors from the targeted countries.