The demand for Cyprus’ halloumi cheese, in foreign markets is steadily growing with exports in the first four months of 2023 amounting to €112 million, Minister of Agriculture, Rural Development and the Environment, Petros Xenofontos, has confirmed.
Speaking at an event focused on local products on Sunday, Xenofontos remarked, “Exports of halloumi amounted to 20.5% of total exports of Cypriot goods.” He stressed that this success should not lead to complacency.
Halloumi was granted Protected Designation of Origin (PDO) status in 2021, a significant recognition of its unique origin and quality.
Xenofontos stressed, “We should not overlook and underestimate the importance of maintaining and safeguarding our product’s high quality, which is directly attached to the high levels of market demand.” He pointed out that the quality of halloumi is largely attributed to the use of local goat or sheep milk, as specified in the registration requirements.
To ensure the continued quality and value of the product, Xenofontos called for a collective effort from both halloumi producers and milk producers. He assured that the Ministry would be ready to provide assistance in this endeavour.
Recognising the challenges faced by goat and sheep herders in Cyprus, the Minister highlighted that the 2023-2027 Strategic Plan for Common Agricultural Policy prioritizes support and additional incentives for these farmers.
In line with this, the Ministry has devised interventions aimed at encouraging increased production of goat and sheep milk and the enhancement of livestock farming units, Xenofontos concluded.