Producer prices for pork have plunged nearly 30% over the past year, but shoppers are seeing little benefit at the supermarket checkout—and some prices may even rise before Christmas.
The gap between farm-gate costs and retail prices has reignited calls to add fresh products to the e-kalathi price comparison platform.
Official data sent weekly by the Agriculture Ministry’s pig farming division to the European Union shows producer prices for a 100kg pig dropped from €257.52 in November 2024 to €182.66 in November 2025—a fall of €74.86 or 29.2%.
Yet Consumer Goods Observatory figures show supermarket prices barely moved. Pork fillet chops rose from €5.87 to €6.10 per kilo—up 23 cents. Minced pork fell just 2 cents, from €5.63 to €5.61 per kilo. Shoulder cuts dropped only 8 cents, from €5.89 to €5.81.
November 2025 retail figures aren’t yet available, but producer prices fell a further €25.73 per 100kg between September and November alone. Market sources say supermarkets should have cut prices noticeably. Instead, word is circulating of possible price rises ahead of the holidays.
The situation has already pushed shoppers away from pork towards cheaper alternatives, mainly chicken.
E-kalathi gap lets supermarkets hold prices
Market players say the absence of fresh meat from e-kalathi lets supermarkets keep prices higher because shoppers have no comparison tool. Supermarkets appear to absorb lower profit margins on products already listed on the platform.
They’re calling for key fast-moving pork products to join e-kalathi before Christmas if possible—items like neck chops with bone, loin chops with bone, boneless leg, boneless shoulder, neck souvlaki, belly souvlaki, and neck, belly and loin cuts for roasting.
The Consumer Protection Service confirms it’s examining ways to upgrade e-kalathi substantially so the platform better reflects the real market and offers greater transparency. Planned changes include adding packaged fruit and vegetables with barcodes as a first step for fresh products, and expanding the catalogue by 1,000 new products within the first half of the year to cover more categories.
The platform currently includes prices for 478 products across 20 basic categories such as milk and dairy, eggs, cold cuts, oils, bakery products, pasta, flour, rice, frozen goods, soft drinks, personal care items, baby products, household cleaning products and pet food.
The Consumer Goods Observatory, unlike e-kalathi, already includes fresh meats such as lamb, beef, chicken and basic pork cuts—highlighting the gap that remains in the online price comparison platform.
With the market already moving at holiday pace, including fresh meat, fish, fruit and vegetables in e-kalathi could ease pressure on prices and boost transparency for consumers.
The coming period will be critical to see whether supermarkets actually cut prices or whether shoppers face fresh rises despite the sharp fall in production costs.
23% producer price drop, retail prices rise
Fresh products not included in the e-kalathi digital platform—launched on 12 June 2025 to strengthen consumer protection and promote market transparency—show notable price movements.
Over one year (September 2024 to September 2025), lamb in small cuts rose from €10.90 to €12.36 per kilo. Boneless, trimmed beef rump climbed from €13.22 to €14.98 per kilo, whilst minced beef went from €8.40 to €10.07 per kilo.
Chicken prices stayed nearly flat over the same period. The lowest price for whole chicken edged from €3.63 to €3.74 per kilo, whilst the lowest price for chicken breast fillet moved from €7.67 to €7.88 per kilo. The lowest rabbit price rose from €9.99 to €10.50 per kilo.
For pork, prices over the year saw pork fillet chops rise from €5.60 to €6.10 per kilo, minced pork from €5.48 to €5.61, and shoulder with bone from €5.54 to €5.81—increases of 50 cents, 33 cents and 27 cents respectively.
During the same period, producer prices per 100kg fell from €270.48 in September 2024 to €208.38 in September 2025—a drop of €62.10 or 22.96%.
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