A recent survey conducted on behalf of the Association of British Travel Agents (ABTA) has shed light on the changing dynamics of holiday travel for Britons venturing abroad.
The findings gathered from a sample of 2,000 participants, highlight shifts in preferences and patterns.
Notably, Cyprus has secured its place as the tenth favourite destination among British travellers, signalling a change in holiday choices.
One significant trend uncovered is the increasing inclination towards year-round travel, with many avoiding the scorching months of July and August in Mediterranean destinations.
According to ABTA’s analysis, the upcoming year is projected to witness May and June as the most sought-after months for international getaways.
The altered trend is largely attributed to the quest for optimal value for money. Travel companies have responded by extending the summer season and enhancing capacity during these regional months, especially for sought-after destinations such as Greece and Turkey.
The survey reported that, in the twelve months leading up to August, 52% of British holidaymakers ventured abroad, with an average of 1.4 trips per person – mirroring pre-pandemic figures. Additionally, two out of three respondents expressed intentions to undertake an international trip in the coming year.
Surprisingly, city breaks in foreign destinations have surpassed traditional beach holidays in popularity, with 40% of respondents opting for urban getaways compared to 34% choosing coastal vacations.
Spain maintained its dominance as the top choice among British travellers, followed by France, Italy, the USA, and Greece. Notably, Turkey made a significant move to the eight spot, re-entering the top ten, with Cyprus closing the list at the tenth position, albeit experiencing a slight decline.