Limassol-based Libertex, a leading online trading platform, this week announced that they have launched a brand-new campaign, in partnership with German champions FC Bayern, called ‘Push for More’.
According to the announcement, the campaign “aims to engage and inspire people around the world to act with more confidence, trust and self-belief in order to achieve success”.
The new campaign is the first created by Libertex utilising FC Bayern players since they announced a multi-year partnership together in August 2022, which saw Libertex become the first Online Trading Partner of FC Bayern for CFD and foreign exchange trading.
The joint campaign launch video features current FC Bayern stars Matthijs de Ligt, Eric Maxim Choupo-Moting and Leroy Sané, all wearing the new home kit for the coming season.
In the video, the Bayern players explained how three basic principles, discipline, strategy and skill, have led them to where they are today in football and how those qualities have pushed them to achieve success.
Dutch international De Ligt talked about how mastering the art of discipline creates a sense of unity, Choupo-Moting explained why strategy is key to unlocking your full potential and Sané described why skill gives you the ability to find the necessary edge and achieve success.
“Libertex is more than just a trading platform, and FC Bayern is more than just a football club. Yet both organisations share a lot more in common than most would initially think. This campaign, the first collaboration of this kind, shines a light on this,” Libertex Group CMO Marios Chailis said.
Moreover, Chailis explained that by combining the fast-paced and exciting worlds of football and the financial services sector, the company is able to share its core values, such as trust, teamwork and a winning mentality.
In addition, the Libertex Group CMO noted that by using inspirational and engaging content with first-team players, the company’s ‘Push for More’ campaign will help Libertex “successfully elevate and raise awareness of the Libertex brand using FC Bayern’s channels, in Germany and beyond”.
“FC Bayern are the benchmark for perfection and success on the pitch, which is something that we want to apply to our millions of customers around the globe,” Chailis stated.
“We’re incredibly proud to continue our partnership with FC Bayern for the foreseeable future,” he concluded.
The full video is available to watch on both Libertex and FC Bayern’s official websites and social media channels.
Finally, it should be noted that Libertex signed a multi-year sponsorship with FC Bayern until 2025, with the collaboration encompassing numerous activities, such as a presence on the LED advertising boards at home matches in the Allianz Arena.